Krista is a Director at BDC Advisors with 25 years of experience driving top line growth for a variety of products and services; everything from Coca Cola products to Cathay Pacific Airways to commercial, Medicaid and Medicare products for national health plans. Krista has a deep understanding of strategic planning and execution with a focus on gaging external market conditions, assessing internal assets and designing strategies to differentiate and deliver growth.
• Strategic Planning with an Emphasis on Top Line Growth
• Health Plan P&L Management; Expert in Medicare
• Retail and Business-to-Business Marketing & Sales
• Mergers & Acquisitions
• Government Risk Revenue Processes
• STARS Program Management
• Product Development & Go-to-Market Strategies
• IT & Service Platform Integration
• Part D Management
• Operations Efficiency
Having worked in various companies and product and service lines, Krista understands the challenges and opportunities that face health plans and providers as revenue constricts across the health care value chain. Krista has served as a senior health plan executive in two leading national health plans driving growth for multiple products and services.
Prior to joining BDC Advisors, Krista served as Senior Vice President and President Senior Business at WellPoint, Inc. In this role Krista had P&L responsibility for $8B revenue annually for Medicare products including Medicare Advantage, Medicare Supplement & Part D with 1.2M members in Medical and 1.5M members in Part D.
Prior to her most recent role at WellPoint, Krista spent seven years in a series of roles with increased responsibility at WellPoint including product development, marketing, communications and collateral production and competitive intelligence. During both tenures at WellPoint, Krista delivered significant top line growth and efficiency value. A few examples include growing the Medicare P&L run rate by 300% over an eighteen month period; delivering the first online customizable enrollment kit and web site for Blue Cross of California and completing an operational turn-around of the Senior Business division.
Krista spent five years at Health Net prior to rejoining WellPoint in 2008, where she served as Vice President Corporate Marketing responsible for all business lines and later as Medicare Officer Western Region. In these roles Krista was responsible for launching Decision Power the customer facing population management system which delivered at 2:1 ROI in cost savings and driving membership and bottom line growth for the Medicare Western Region.
She earned her Bachelor’s Degree at University of California.
Krista leads the finance committee for the non-profit OneGeneration an organization whose unique mission it is to bring the young and the old together to improve the quality of their daily lives.